Brand Strategy Workshop
Brand strategy is mix of design thinking, marketing, and creativity. This is your opportunity to harness the power of brand strategy for lasting business growth. Join us for this in-person fundamental brand strategy workshop.
From Sat 6 Oct 2023
The workshop takes place on every Saturday for one month - total of 4 sessions
10 am - 1 pm
4 sessions, 12 hours total
Location: Baby Bar Ari (Bangkok)
Face-to-face workshop
Group workshop: 35,000 THB
(4 seats left)
*Please note that the group workshop will commence once a minimum of 5 participants have registered*
Private workshop: 75,000 THB
Goals:
Create and implement effective brand strategies for you or your clients’ businesses.
Encourage a shift in your mindset, emphasising long-term growth strategies over short-term sales and price reductions.
Who should attend:
Business owners (whether you're a solopreneur, family business owner, founder, or director).
Creative agency founders seeking to integrate 'brand strategy' into their current services.
Requirements
Participants are required to bring a notebook and pen for note-taking. All other workshop materials and resources will be provided.
Laptop or iPad: While not mandatory, it may be beneficial for certain interactive activities during the workshop.
Outcomes
By the end of this course, you should be able to:
Develop a comprehensive brand strategy for your own brand or a brand strategy framework for your clients.
Gain a transformed mindset focused on achieving long-term business growth, moving away from quick sales or lowering your prices.
Workshop Outline
Session 1 - Brand Strategy Principles
Discover the true essence of a brand as we look beyond logos and visuals. We will go through case studies on how strong brand is linked to business growth and look at the comprehensive brand strategy guideline that can serve as your roadmap to success. In this session, we will also touch base with the return on investment (ROI) of branding.
Session 2 - Design Thinking
Uncover design thinking and its universal application in the branding world. We will look into how to place your customers at the heart of your business for lasting success. This session equips you with the tools to craft target market profiles, identify customer touchpoints, strategically position your brand, and recognise market gaps for brand growth.
Session 3 - Now and Next
For those aspiring to turn passions into profitable ventures or launch new businesses, Session 3 is your guide to the present and future. Identify opportunities and embark on your entrepreneurial journey armed with the knowledge and insights needed to succeed.
Session 4 - Brand Storytelling
Unravels the art of brand storytelling and slogan creation, the keys to connecting with your audiences. Learn to harness the narrative potential of your brand and elevate creative projects to the right audience. Let’s turn your passion into a purposeful brand.
Refer a friend and get 10% off
Refer a friend to our upcoming workshop, and both of you will enjoy the 10% discount. It's a win-win for you and your friend. Don't miss this opportunity to enrich your branding knowledge with this hands on workshop.